Where the water
meets your brand.
Built by an outdoor-industry operator — not a generalist agency. Sales strategy, brand growth, e-commerce, and marketing for fishing, hunting, and outdoor brands.
Three pillars.
One operator.
I help outdoor brands grow — from go-to-market strategy and retail execution to e-commerce, digital, and brand. Everything under one roof, delivered by someone who has run it from the inside.
Growth & Sales Strategy
The core of what I do — and where outdoor brands get the most leverage. I bring hands-on experience building and leading sales organizations inside a global fishing brand to help you grow revenue through smarter strategy, better retail execution, and a team that performs.
- Go-to-market strategy & launch planning
- Retailer & distributor channel strategy
- Territory & key account management
- Pricing strategy & margin analysis
- Sales forecasting & KPI frameworks
- Sales team structure, hiring & coaching
- Rep & rep group management
- Trade show strategy & execution
- Compensation plan design
- CRM setup & sales process development
E-Commerce & Digital
Outdoor brands leave significant revenue on the table with slow, outdated, or poorly structured digital channels. I build and optimize the online infrastructure — stores, content, search visibility, and email — so your digital presence works as hard as your sales team.
- Shopify & WooCommerce storefronts
- E-commerce architecture & product catalog management
- Website strategy, UX design & conversion optimization
- SEO audits, keyword strategy & on-site optimization
- Email marketing strategy & campaign execution
- CRM & marketing automation integration
- Analytics dashboards & performance reporting
- Mobile-first design & site speed optimization
Brand & Content
Your brand is the reason someone chooses you over the rack next to you. I help outdoor companies build brands with a clear identity and the visual content to back it up — from positioning and photography to product launches, campaigns, and social media.
- Brand positioning & messaging strategy
- On-location lifestyle & product photography
- Drone & aerial photography and video
- Social media strategy & content creation
- Product launch strategy & campaign development
- Marketing & PR strategy
- Trade show creative & experiential design
- Influencer & ambassador strategy
Est. 2024
An outdoor-industry
operator — not a
generalist agency.
Kyff Outdoors was founded on a simple belief: outdoor brands deserve more than a generalist agency trying to learn their industry from the outside. They deserve a partner who understands the customer, the retailer, the product, the sales process, and the lifestyle behind the brand.
With experience building and leading sales and marketing organizations for major names in the fishing and outdoor industry — including Guy Harvey and Mustad — this is a business built from the inside out.
In the field & online.
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A clear path from brief to launch.
Discovery Call
I learn your brand, goals, audience, and where you're trying to go. No templates — every engagement starts with listening.
Strategy & Proposal
I put together a tailored scope of work with clear deliverables, timelines, and investment — specific to your corner of the outdoor market.
Build & Create
Development, photography, and content creation happen in focused sprints with regular updates and clear checkpoints along the way.
Launch & Grow
I launch with intention — then optimize. Whether it's an ongoing retainer or site support, I stay in your corner long after go-live.
Experience that speaks
for itself.
Built and led national sales organizations for a global fishing tackle brand — managing retail accounts, distributor networks, rep groups, forecasting, and go-to-market execution across the U.S. market.
On-the-water photography and content creation across offshore fishing, hunting, and outdoor lifestyle — the kind of imagery that anglers and hunters recognize as real, not staged.
Deep experience with product launches, trade show strategy, brand positioning, e-commerce, and marketing in the fishing tackle and outdoor industry — from concept through execution.
Ready to build something worth talking about?
Whether you have a fully-formed brief or just an idea and a problem, reach out. I respond to all inquiries within one business day.